WhatsApp will display stores and ads. It is unlikely that this news will help in communication

WhatsApp will display Facebook Stores with new personalized ads. It is not known whether they will also immediately reach users in Poland, but this cannot be ruled out – the same Facebook stores are available in our country.

“Soon we will give entrepreneurs from selected countries the opportunity to showcase their stores on WhatsApp” – says an excerpt from the announcement in Official Facebook Message. We later learned that there would also be an option Provide personalized ads to users – All to facilitate entrepreneurs to sell their products.

At the moment, it is not clear which markets outside the US the described options will be available, but eventually they may also be delivered to Poland. The same Facebook Stores, which are integrated with WhatsApp, are in our country Available for business. WhatsApp itself also allows them to create private user accounts to better analyze forms of communication with customers – especially those relationships Recent loud changes to regulations.

WhatsApp is just one of the many Facebook products, so it is not surprising that some tools are integrated, but on the other hand – the launch of stores and ads in the messenger that have not yet shown them, may discourage some users. Some people already They are thinking of deleting their account because they are worried about their data.

Moreover, although for Facebook of course Business, as well as WhatsApp – currently only, anyway Connected – More options, not related to chat, appear to be the first step to switching the app to the “Messenger version”, as ads are now integrated into the conversation list.

At the moment, it is not known exactly when Facebook will launch new items on WhatsApp, or what markets it will hit. The official announcement is more a preliminary announcement than an announcement of impending implementation. However, it is expected that the case will bear fruit in a maximum of several months.