Mozilla and Meta have joined forces to create a “better internet” together — at least in terms of ad-related security and privacy. The collaboration has been going on for several months, and the goal is to create a new audience participation account system.
as follows from Blog postThe common goal is to create a new method for calculating the effectiveness of online advertising campaigns, while respecting users’ privacy. Whereas in the case of Mozilla’s usual security focus, the . file fire foxin another meaning It seems normal, so the partnership with Meta, who is responsible for Facebook, may come as a surprise, especially when you remember such mishaps. The Cambridge Analytica scandal from 2018.
Anyway, the idea is noble, and for a month now you can find an expanded diagram of the described mechanism on the web Interoperable private reference – Briefly IPA. Attention to detail XDA Developers He explained that the essence of the new approach is to send aggregate reports on a number of ad related events, rather than sending information each time a single user clicks on an ad.
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The data obtained in this way is necessarily anonymous, and identification of events from specific users is – by definition, impossible not only for advertisers, but also for platforms that support advertising. In practice, this is an approach similar to FLoC mechanism proposed by GoogleWhich will replace “tracking” with typical cookies in 2023.
Mozilla reports that, along with Meta, it has already submitted its idea to the PATCG group, which is part of the W3C and focuses solely on advertising and its security. The IPA still needs to be improved, and at the moment it is not known if and when the new mechanism can be implemented in the “everyday life of the Internet”. However, it is certainly one of those projects that, apart from FLoC, should be monitored with particular interest.
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