Comedian and YouTube star LadBaby joined East 17’s Tony Mortimer and singer Walking In The Air Aled Jones in the Walkers Christmas commercial.
LadBaby, real name Mark Hoyle, has filed a public application to appear in the campaign after he was horrified by the tender way Mariah Carey ate potato chips in a commercial last year, when she introduced her festive song All I Want For Christmas Is You.
YouTuber topped the singles chart for Christmas last year with I Love Sausage Rolls, an evolution on I Love Rock ‘N’ Roll by Joan Jett, following his first success in 2018 We Build This City, a sausage roll poem based on the glamor of the 1980s Starship-rock song .
This year’s announcement, A Sausage CaRoll, to be launched on social media, shows Gary Lineker’s attempt to steal potato chips flavored with sausage rolls and sees LadBaby wearing a Christmas suit decorated with a pastry snack.
He can be seen spinning on a stage with the singer Stay Another Day Mortimer, recreating the music video into a party song for London boyband East 17.
Comedian and YouTube star LadBaby (pictured left) joined East 17’s Tony Mortimer and Walking In The Air singer Aled Jones (pictured in the center) in a Walkers Christmas commercial
This year’s announcement, A Sausage CaRoll, to be launched on social media, shows Gary Lineker (pictured) trying to steal sausage-flavored potato chips and seeing LadBaby wearing a father’s Christmas suit decorated with a pastry snack
The advertisement opens with a cheerful nod to the Coca Cola Christmas truck, replacing its synonymous slogan “Feasts Are Coming” with the phrase “Sausage Rolls Coming” displayed on the side of a transit truck.
LadBaby, dressed in a Santa-esque suit in shades of golden brown, then drops a bag of new Walkers flavored potato chips on the doorstep before setting off for ‘Deck your Bow with sausage roll, flaaaaavour crisps’.
Then he and his fellow carol singers – among them Alde – performed a tune of lyrics with approved lyrics in honor of the snack.
The group ended up in a Lineker slip, as the former soccer player greedily took several bags before disappearing inside.
The scene then moves to LadBaby and Tony, back to back on stage with Mortimer, who asks, “Who are you again, my friend?”
LadBaby, real name Mark Hoyle, has filed a public application to appear in the campaign after he was horrified by the tender way Mariah Carey ate potato chips in a commercial last year, when she introduced her festive song All I Want For Christmas Is You. Pictured the singers in the advertisement
YouTuber (portrayed in a Santa Claus costume) topped the singles chart for Christmas last year with I Love Sausage Rolls, an evolution on I Love Rock ‘N’ Roll by Joan Jett, after his first hit in 2018 We Build This City, an ode to Sausage Rolls Based on the 1980s song Starship
The announcement was created this year in partnership with the Trussell Trust, which supports a network of food banks across the UK. It’s part of the brand’s pledge to help LadBaby raise more money than ever at Christmas for charity, plus a £ 1 million support the company had already pledged earlier in the year.
LadBaby said: ‘He was so beautiful with Tony, he was a legend. I said, “Is this every year for you? Does someone take you on a rotating dance floor every year?” And he said, “No, I only participated once, the day I made the video and now.”
I was like, “Oh my God! I’m the first person to go onto a rotating floor with Tony since that video.” This is the goal of life! “
He joked that the filming of the advertisement, which also features a parody scene inspired by Love Actually, with Covid restrictions means that “he cannot have too many demands of the singers in the group.”
But he added, “With so many limitations that you think it might eliminate the fun that it was, but it wasn’t, we all laughed and it was a great experience.”
Speaking about the 2019 campaign, he said, “Last year I saw this ad and it was the way you eat potato chips, I raised this crunch at the end of the ad and thought, ‘This is not what you eat potato chips! “
I love potato chips and I always love them, and if there is anything you should empty the sachet in your mouth, flip it over – you don’t take one and try it gently. I’ve never seen anyone eat a bag of potato chips quite like it! “
The announcement was created this year in partnership with the Trussell Trust, which supports a network of food banks across the UK.
It’s part of the brand’s pledge to help LadBaby raise more money than ever at Christmas for charity, as well as a £ 1 million support the company had already pledged earlier in the year.
LadBaby said: “ It’s the charity that we supported last Christmas with our songs, and even two years ago we could see the problem the UK was facing with the food banks and the number of families that depend on them.
“ The horrific thing is that the year we all went through is much worse now, even than it was a year ago.
It will be their hardest winter yet. People need to know that those baskets you see in almost all supermarkets when they go out, that’s their purpose, why you should serve them, and where they will help.
Nottingham’s Hoyle found blogging fame about his journey from “boy to father” after the birth of his two sons to his wife Roxanne.
He launched a YouTube channel in 2016 documenting the risks of parenthood.
