Activision has announced some impressive new data about the Call of Duty franchise as 2020 continues to be a significant year for the company.
In a new press release, Activision Advertise Call of Duty surpassed $ 3 billion in net bookings in the past 12 months alone, marking one of the highest sales of the year so far for the franchise.
Activision says over the past 12 months that fan interaction and sales of premium games for Call of Duty have reached all-time highs, the highest in the franchise’s history. The company says the growth is partly due to the franchise’s new “shared ecosystem business model”.
After the record launch of Call of Duty: Black Ops Cold War, the Call of Duty franchise has surpassed more than $ 3 billion in net bookings over the past 12 months with key performance metrics across engagement and sales of premium games at all times, the franchise’s highs during the period.
Activision notes that more than 200 million players have played Call of Duty in 2020 alone, across consoles, computers and mobile phones. Revenue is also up 80% in 2020 compared to 2019 for the franchise.
The company stated that November 2020 saw the largest number of online players in the franchise and the most hours ever played in November.
There is strong momentum across Call of Duty. Year-to-date increases include net bookings over 80% and units sold over 40% year over year. Over 200 million people have played Call of Duty this year. ** On console and PC, the franchise introduced the largest number of players in recorded history this year, plus the largest number of players ever in November and monthly gaming hours.
Activision confirms that the first season, set to begin this month, will “transform” the experience with new and free content for all players to experience.
Byron Bede, Executive Vice President, said, “The momentum over the past year across the Call of Duty ecosystem from free Warzoneas alongside post-launch support for Modern Warfare and now to Black Ops Cold War has been amazing,” General Manager, Call of Duty , Activision. “This is the next great chapter in Black Ops with an amazing campaign, an all-new zombie experience, and of course, a high-octane multiplayer game. The launch is only the beginning. We focus on building an ongoing pipeline of massive amounts of free post-launch content and events across the franchise.” .
Activision says Warzone will “take a new dimension” through its integration with Black Ops Cold War and Modern Warfare. The company also announced that Warzone has more than 85 million players since its launch in March 2020.
In Call of Duty players can look forward to the largest series of free post-launch content, community events, and ongoing support ever in Black Ops, as well as close cross-ecosystem integration with Warzone. Free-for-all Warzone, which has surpassed more than 85 million players since its launch, will take a new dimension as it integrates with both Black Ops Cold War and Modern Warfare. Season 1, coming out this month, brings brand new content to Black Ops Cold War and Warzone.
Stay tuned for the latest news.
