2020 was a record year for the number of newly opened online stores. Much of it opened under the influence of epidemic restrictions that made it difficult for established sellers to make money. What would happen to them if showrooms and supermarkets reopened forever?
- Will customers give up online shopping when restrictions that have been in place for months start to disappear, will they return as more sectors of the economy melt?
- If the profitability of internet commerce falls, it will cut off the e-business wings that were established in the last ten months or so
In the UK, where lockdown easing began in April, multi-line online clothing store Mytheres said it expects a significant slowdown in growth by the middle of the year. Its network’s two main competitors, Boohoo and Asos, are currently making significant investments, especially in social media ads, to convince as many customers as possible to buy online before all restrictions expire.
Attracting customers to electronic stores
A similar strategy was also adopted last year by online stores operating on the Shoper platform in the Sports and Travel category. The epidemiological conditions that invaded the sale of clothing, children’s stores and indoor electronic stores were not conducive to active equipment sellers. Therefore, according to Shoper’s “New Ecommerce World” report, stores in this category willingly invest in advertising activities. Almost every second purchase was made in these stores (48%) in 2020 thanks to ad campaigns. For comparison, in the children, home and garden industries, in which the epidemic automatically acquired customers, advertisements produced 34 and 31 per cent, respectively. Purchases.
The study shows that online store owners are investing in a lot of activities to attract customers to their sites. In 2020 social media has definitely dominated 12%. Of respondents used paid ads on Facebook, 11 percent. Use of Google ads and GPS activities (11%). At the forefront of the methods used to attract clients are also modern and fast payments – 10 percent.
Internet companies resistance to recession?
The year 2020 showed that the internet is a sales channel, resistant to shutdowns and economic freezes. While it remains uncertain which economy will emerge from the pandemic turmoil, Polish e-sellers remain optimistic and are already planning more investments in their stores.
As indicated in the shopper report “A New World of Ecommerce,” 41 percent. Online store owners plan to introduce new products in 2021 and establish cooperation with new suppliers, and the same amount will be invested in advertising.
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