The spot shows an Emirates flight attendant in an aircraft carrier uniform, standing atop the Burj Khalifa building in Dubai. It is the tallest building in the world – its height is 828.
in 30 seconds. In the ad, we see a woman holding a chalkboard, as in the famous scene from the 2003 movie “Love Actually.” The camera is then zoomed out and viewers can see the hostess standing at the top of the Burj Khalifa with the Dubai skyline in the background.
The role of the host was played by Nicole Smith Ludvik – a traveler, adventurer, adrenaline lover, a skydiving instructor who was chosen in the selection process.
The carrier, to prove that the spot is not a photosynthesis, posted a so-called escape filming an ad.
At the top of the building, a special platform was built with an attached strap, and the woman was attached to a pole and two different points using a strap hidden under the Emirates uniform.
The shooting of the place began at sunrise to capture the so-called golden hour. The crew remained at the summit for 5 hours and the ad was constantly captured using a drone.
The site was set up and managed by Emirates’ in-house branding team with the help of Dubai-based Prime Productions AMG.
We always try to defy the rules and push the boundaries. We do this every day through our innovative services, our best-in-class product and of course through our advertising. The peace of mind and confidence of the cabin crew you see in the ad is the embodiment of the frontline staff serving and keeping travelers safe, comments Tim Clark, President of Emirates Airlines. “We are proud to be among the privileged few who have been allowed to photograph at the top of the Burj Khalifa, and we are even more proud of our ability to present our beautiful city, Dubai, in this way,” he added.
The campaign will be broadcast in several markets within the Emirates network: it aims to contain messages that are relevant to a particular audience. The first TV campaign will start in the UK.
