Apple is expanding Apple TV Plus Apple has confirmed the free period to subscribers through February 2021 the edge. TechCrunch I mentioned the story for the first time.

The free trial period that came with the purchase of a new product from Apple last year was nearing expiration for many customers on November 1 – the first anniversary of the launch of Apple TV Plus. Instead, Apple will now extend it until the end of January 2021. TechCrunch It also indicates that if customers “sign up for annual subscriptions without purchasing a new device during the same time period, they will also get it for free until February 2021.” The site adds that people who subscribe to a new subscription before November 2020 will “get $ 4.99 credit a month” through February.

It’s a smart move for Apple. Streamer I started shooting a rock, With Bloomberg Reports That by February 2020, Apple TV Plus had accumulated more than 10 million subscribers, but only half of those subscribers had actually used the service. It is also unclear how many subscribers received payments and how many used the service as part of the free plan. For comparison, Disney Plus has 10 million subscribers During the first 24 hours From its launch.

Since then, Apple has added a number of shows and movies to the service that has garnered critical acclaim. One of the latest Apple TV Plus programs, Ted Lasso, happened Mostly positive reviewsFor example. It is said that the show is indeed Renewed for the second season. The announcement also comes as Apple has confirmed a premiere date for the Dickinson‘s the second season: January 8.

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As people continue to be stuck at home by the pandemic, and as they search for any form of new entertainment, streaming services such as Netflix, Disney Plus, HBO Max, Peacock and Apple TV Plus Everyone gets more attention. Offering a longer free trial period might encourage more people to subscribe to and actually use the service.