Snap is finally ready to compete with TikTok and will pay the creators to post on the platform. The company officially announced a new section in Snapchat today called Spotlight which will feature vertical video content from users that are more like meme and jokey rather than the everyday content that Snap previously encouraged. Basically, imagine TikTok but Snapchat.
To entice people to post clips regularly, the company says it will distribute up to $ 1 million among the most popular creators on the app daily through the end of 2020. This means that if someone has a fast-paced video, they may earn a large chunk of the $ 1 million total. It doesn’t matter if this person has a large number of subscribers. The amount people receive is mainly based on unique views compared to other snapshots of that day. Users can continue to earn money from their video if it’s popular for days at a time.
Spotlight, which will have its own dedicated tab in the app, will be launched in 11 countries, including the US, UK, France, Germany and Australia. The videos you will watch in the section can be up to 60 seconds long, and so far they cannot be watermarked. This means that people cannot download their (or others) viral TikToks and upload them to Snapchat. Once you click on Spotlight, you will see screenshots programmed according to what Snapchat’s algorithm thinks you might enjoy. This decision mostly depends on what you’ve watched in the past and how long you’ve watched it. Anyone can submit a screenshot, they will just have to click “Spotlight” upon publishing to make sure it populates the section.
Although the format will be familiar to anyone who has ever viewed TikTok, Snap says it has made specific decisions based on its user base. Firstly, Spotlight shots won’t have the public comments section, and the profiles themselves are private by default, so Snapchatters can keep their accounts locked while posting content.
The Spotlight section has been hinted at for months, given that Snapchat announced Music in the snaps Back in August. But the app lacks a summary of these shots yet. The company already allows users to submit their snapshots as part of a site that anyone can access and watch to find out what is happening in a particular place at any given moment. appears in Pick up the map. But unlike this feature, which is more documentary in nature, Spotlight is specially designed for viral video formats.
With Spotlight, Snap clearly acknowledges the success of the TikTok short viral videos, similar to Instagram’s acceptance of its release Rollers in August. However, in the case of Instagram, it clearly allows people to bring their TikTok content to the platform. Snap instead tries to encourage people to use its build tools and prevent monetization fraud by keeping people in its app. Stories used to be the format everyone wanted to copy, thanks to his success on Snapchat. Now, it’s a TikTok video.
