06/21/2022, 06:02
Paramount + will appear in the second half of this year in Italy, Germany, France, Switzerland and Austria (Screen: YouTube / Paramount + UK & Ireland)
On Wednesday, June 22nd, streaming service Paramount+ launched in the UK and Ireland. Part of the company’s biggest campaign to date are ads featuring Hollywood star Uma Thurman.
The campaign covers TV, film, print, digital, social and influencer activism. Upon launch, the site will feature original productions, Paramount Pictures films, and a wide range of Paramount programming, including the popular science fiction series “Halo”, “Star Trek: Strange New Worlds” and children’s products – “Kamp Koral: SpongeBob Under the Years” and “Bow” Patrol: The Movie.
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Prime-hour television advertisements are expected to run on a number of commercial channels, including Paramount Channel 5, as well as on video-on-demand services and YouTube. On cinema screens, commercials will be placed high on some of this summer’s most awaited films, such as “Elvis” and “Thor: Love and Thunder.”
At launch, Channel 5 will broadcast the inaugural episode of one of the streaming service’s biggest hits under the banner “Paramount + Presents – HALO”, and viewers will be encouraged to watch the rest of the series on Paramount+.
50 luminous stars named after Paramount stars, including Sylvester Stallone, Gillian Anderson, Michelle Pfeiffer and Violet Davis, will appear on London’s “Hollywood Walk of Fame”.
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Nationwide, digital displays have been booked into major shopping malls in major cities. Buses and trams will be decorated with advertisements depicting the heroes of Paramount + Production.
Expansion takes place in parallel with changes in the group. A week ago, Paramount Global bid farewell to its international president, Rafael Anicino. Temporarily, JC Acosta (Southern Europe, Latin America, Middle East and Africa), Maria Kiriakou (Australia, Canada, Israel and Great Britain) and Marc Specht (Central and Northern Europe and Asia) will be responsible for international activities.
Paramount+ currently has nearly 40 million subscribers. In the second half of this year, it will be held for the first time in Italy, Germany, France, Switzerland and Austria. It will be available in South Korea in June. next year in India.
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In the UK, a monthly subscription is expected to cost £6.99 a month or £69.90 a year. The Site will be available on the Sky platform under a distribution agreement. Prices in Ireland are comparable – only in euros. By the end of this year, Paramount+ will be present in more than 60 markets.
(Mac, 6/21/2022)
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