The International Committee for Tourism Film Festivals (CIFFT) today announced the winners of the Best Tourism Promotional Film 2021 competition in a webcast from Valencia.
This is the 33rd edition of this contest. According to CIFFT, more than 3.3 thousand films from more than 90 countries entered this year’s competition for film festivals around the world. These events form what is called a CIFFT circuit.
An international jury evaluates films for creativity, originality, and visual effects, among others. Earned prizes are converted into points giving access to the CIFFT rating. The films are grouped into six categories: cities, regions, countries, tourism services, tourism products, and independent productions. The three best productions in each category, which ranked first, second and third, are the best travel videos of the year.
Read more
In the cities category, Vilnius took first place, Kitzbühel came second, Klagenfurt came third, in the regions category, the Australian Northern Territory, South Australia and the Western Cape in South Africa were the best, in the category Lithuania, Slovenia and Denmark. In the category of tourism services Greece and Japan (2nd and 3rd places), Spain (1st and 3rd places), Italy in the category of tourism products, Great Britain, Ethiopia and Russia in the category of independent production.
The Polish candidate – a clip created at the request of the Ustka City Council, which shows the city as a place of active family entertainment – took eighth place in the city category.
The audience award – the CIFFT People’s Choice Award – went to Portugal. The most votes were cast by Internet users for the film, which was produced on behalf of the Aldeias Históricas de Portugal.
Read more
The organizers of the competition assert that the video is an indispensable promotional tool that helps to form links with tourists around the world in a difficult period for tourism. Today, video is one of the main pillars of tourism revival. There are no other means, whereby venue and service providers can reach the hearts and minds of future customers, CIFFT Director Alexander Camille says in the statement.
The competition is held under the auspices of the United Nations World Tourism Organization (UNWTO), the European Travel Commission (ETC) and the Caribbean Tourism Organization (CTO), among others.
The films can be viewed at www.cifft.com.
“Extreme organizer. Problem solver. Passionate web buff. Internet expert. Devoted travel nerd. Professional troublemaker.”
