Juventus revealed the reserve shirt for the 2021/2022 season. The premiere of the manufacturer’s new technology [OFICJALNIE]

“Born of Turin’s underground music culture” – with these words, adidas and Juventus FC introduce the 2021/2022 shirt that combines classic black and colorful stripes on the fabric. They symbolize the twinkling lights of clubs and festivals, and at the same time refer to the famous colors of Juventus.

After launching the base jersey in May, adidas has now revealed the Juventus away jersey, whose design has been inspired by Turin’s electronic music scene, i.e. the world-famous festival of electronic and progressive music “C2C” (formerly known as “Club To Club”). The design of the shirt combines a black base with accents of color built into the fabric to symbolize the festival lights. The shirt will be presented for the first time in the pre-season friendly match between Juventus and Cesena on July 24.

The jersey is complemented by three orange and pink stripes on the shoulders – this technique was first used by adidas on soccer jerseys – creating a subtle, shimmering effect. The new jersey is made from PRIMEGREEN, a series of high-performance recycled materials, that puts sustainability at the heart of innovation and is equipped with adidas’ new temperature control system HEAT.RDY – KEEP COOL, which is designed to keep players cool, dry and confident during play. The Fake Shirt offers similar benefits through the use of AEROREADY – FEEL READY technology that keeps fans comfortable and ready as it wicks moisture keeping you dry.

To celebrate the premiere, adidas and Juventus created the film in collaboration with the C2C Turin Festival, one of the world’s most important avant-garde pop music festivals. The film, narrated by Carlo Pastore and Lil C and written by Corliss, features some of the most exciting musical talents from Italy and the UK, including the gang of Ducks, Correls, Mana, Rumi, Sarah Peretz and spime.im. Details of the event to be held in March 2022.